Apex Ai200 and Ai300 are excep/onal new forged irons designed for performance that stands
alone. Apex Ti Fusion is a breakthrough in ultra-premium iron innova/on.
CARLSBAD, CA., August 12, 2024 – Today Callaway Golf, one of the industry’s leaders in
equipment design, performance, and innova=on, announced their new line of Apex Irons. This
announcement is led by Apex Ai200 and Apex Ai300 offerings with performance that stands
alone. These are the only irons with a forged body and forged Ai Smart Face for distance, feel,
and excep=onal spin control.
Apex Ai200 is Callaway’s most complete players distance iron, featuring an elegant hollow-body
design that blends performance and precision. The forged hollow-body is combined with a
Forged 455 Face Cup to create Tour-level sound and feel in a stunning, premium profile. In
addi=on to enhanced feel, the Forged 455 Face Cup delivers outstanding speed across the face.
This unique combina=on of speed, feel, and consistency separates Apex Ai200 from the rest in
its category.
Apex Ai300 is Callaway’s most complete forged game-improvement iron, highlighted by an
elegant cavity-back design with a slightly larger profile that blends performance and
forgiveness. This forged cavity-back is also combined with a Forged 455 Face Cup to deliver
Tour-level sound and feel in a stunning, premium profile. And like the Ai200, the unique
combina=on of outstanding speed, feel, and consistency separates Ai300 from the rest in its
category.
Both irons achieve incredible consistency through Callaway’s groundbreaking Ai Smart Face.
Using real golfer swing data combined with ar=ficial intelligence, the Ai Smart Face generates
outstanding speed and spin consistency with =ght dispersion into greens. Addi=onally, both
irons promote op=mized flight and forgiveness. Strategically posi=oned MIM weigh=ng ensures
the op=mal CG (Center of Gravity) for the best launch windows. And the Dynamic Sole Design
ensures enhanced turf interac=on to provide more forgiveness through the turf.
Apex Ai200 Irons are available from 4-AW with stock True Temper DG Mid 100 Steel ShaYs and
UST Mamiya HDC Recoil Dart Graphite ShaYs. Apex Ai300 Irons are available in 4-AW with stock
True Temper DG Mid 90 Steel ShaYs and UST Mamiya HDC Recoil Dart ShaYs. Both irons are
available at retail star=ng August 16 with a price of $1,400 for a standard 7-piece set.
This new Apex lineup also includes the ultra-premium Apex Ti Fusion, Callaway’s most advanced
iron. This set is engineered with no limita=ons for players who want to enhance their game with
breakthrough speed, feel, and control. It features an industry-first forged =tanium face that
promotes faster ball speeds for increased power.
Apex Ti Fusion breaks the tradeoff between a tradi=onal one-piece and two-piece iron by
crea=ng more deflec=on than steel, with more urethane interac=on and a forged body. An
advanced =tanium face and hollow body construc=on provides unimaginable feel, while the Ai
Smart Face generates excellent speed and spin consistency with =ght dispersion into the green.
These irons are available at retail star=ng August 16 with a price of $2,100 for a standard 7-
piece set. For more informa=on visit www.callawaygolf.com
